How can retail companies prepare for a more scrupulous festive season?

After two years of Covid-impacted festive periods, any hopes that the retail industry had for a return to normal in 2022 has been thwarted by the cost-of-living crisis. Springboard has recently forecast that footfall across all UK retail destinations will decline on a month to month basis by -4.9% in September, by -2.5% in October and by -0.3% in November, but it will then increase from November to December by +6%.