JD Sports and Nike announce connected partnership

JD Sports has announced that it has been selected as Nike’s first European retail partner for its connected partnership, designed to “enhance the shopping experience of customers through access to an additional range of Nike member-exclusive products and experiences”.

Nike’s connected partnership offers JD’s customers, starting in the UK, access to select Nike member-only footwear and apparel when they opt to link their JD and Nike Membership accounts through the JD mobile app.

Régis Schultz, CEO of JD Sports, said: “JD and Nike have a long and successful history of working together as strategic partners to bring customers an exceptional product offering and seamless omnichannel experience. This mutually beneficial partnership enhances our strong customer connections through best-in-class retail experiences and early access both in store and online to a select range of additional Nike products.

“This partnership – the first to launch in Europe – amplifies the combined strength of the Nike and JD brands with our shared consumers, by leaning into their behaviour and journeys and creating new, richer and more engaging experiences. It provides further opportunity to inspire the emerging generation of aspirational consumers, who can continue to feel confident that they are being offered the very best of Nike products when shopping at JD.”

Carl Grebert, vice president and general manager EMEA of Nike, added: “Nike’s brand is amplified when we work with like-minded partners to serve those who love sport. Linking up with JD enables us to further extend the best selection of innovative sport performance and lifestyle footwear and apparel from Nike, with the power of digital and physical retail.

“Connected partnerships allow us to know and serve Nike members across the marketplace, however, wherever and whenever they shop Nike. We aim to serve JD members with compelling connected member benefits and distinctive experiences.”