Gymshark poaches Asos CFO

Gymshark has announced that Mat Dunn is to join as its new chief financial officer (CFO), effective early 2023, who joins from his role as CFO at Asos.

He will be replacing outgoing CFO Philip Daw, and is the latest in a recent spate of senior appointments at Gymshark, following Danielle Petesic joining from Lululemon as chief product officer, John Douglas joining from Burberry as chief technology officer and Carly O’Brien joining from The Very Group as VP, marketing.

Dunn joins after nearly four years as CFO at Asos. For the past year, he has also held the role of chief operating officer and served a period as interim chief executive following the departure of the previous CEO in late 2021.

Mat Dunn, chief financial officer, Gymshark said: “Gymshark is a brand I’ve admired from afar for a long time. There are very few British companies that could become a global leader in such a short space of time. As soon as I met Ben and the team, I felt the energy, ambition and belief that this is just the beginning for this brand.

“With the strategy for making Gymshark a 100-year brand, the support and backing of General Atlantic and the deeply impressive set of individuals I’ve met so far, I’m incredibly excited for what the future holds for this company that started in a garage in Birmingham. I cannot wait to get started.”

Ben Francis, founder and CEO added: “In Mat, we are getting one of the best CFOs, not just in retail, but in business globally. His record for growth at ASOS, Britvic and SABMiller speaks for itself.

“He will bring a new dimension, both to our financial operation and Gymshark as a whole and he will undoubtedly help us grow into the company I truly believe we can be. I’d also like to thank Philip Daw for his service and the role he has played in building Gymshark into the company you see today.”