Clothing & Shoes

H&M sales lower than expected in Q3

The retailerโ€™s net sales during the period only increased by 3% from the previous year at 57.5bn Swedish crowns (ยฃ4.7bn), which has reportedly failed to meet a 5% analyst expectation

Swedish fashion chain, H&M, has revealed that net sales were lower than expected in its third quarter, rising only by 3% to 57.5bn Swedish crowns (ยฃ4.7bn) in the period ended 31 August 2022.

This reportedly failed to meet a 5% analyst expectation. In local currencies, sales fell by 4% overall.ย ย 

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The news comes as, according to the group, โ€œthe third quarter got off to a weak startโ€ in the industryโ€™s major markets.ย 

In June, H&M said that it expected to be hit financially by a loss of 2bn Swedish crowns (ยฃ165m) following the closure of its Russian stores due to the conflict in Ukraine.ย 

It is reported that the group will publish its results for the period between 1 December 2021 to 31 August 2022 on 29 September 2022.ย 

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