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Gymshark to open Regent Street flagship

Some of the key features include “the sweat room”, an interchangeable sweat studio operating from the store, which will offer a rotating programme of classes for the Gymshark community

Gymshark has announced that it will open the doors of its flagship store at 165 Regent Street on 1 October 2022.

Some of the key features include “the sweat room”, an interchangeable sweat studio operating from the store, which will offer a rotating programme of classes for the Gymshark community.

It also features “the pro bench”, a bar where its experts will be able to impart their fitness advice to the conditioning community, and a Joe and the Juice partnership offering hot drinks, sandwiches, protein shakes and exclusive products.

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Ben Francis, founder and CEO of Gymshark, said: “I keep having to pinch myself that we’re going to have a flagship store on one of the most prestigious streets in the world. And now, we have an opening date, it’s all getting very real.

“The team has done an absolutely incredible job creating a store like no other and the experiences are going to be unbelievable. But what I’m most excited about, especially after the past couple of years, is that we get to hang out with our amazing community on a daily basis. I cannot wait.”

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