People Moves
Primark appoints new chief customer officer
Michelle McEttrick was most recently group brand and proposition director at Tesco and was credited with building an end-to-end brand and marketing capability over her six-year tenure
Primark has announced the appointment of Michelle McEttrick to the brand’s newly-created position of chief customer officer. McEttrick will reportedly take on the role as of 19 September with the remit to further develop the brand and customer strategy.
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