Analysis
How luxury brands are turning to young consumers to boost sales
Hugo Boss and Mulberry have both seen huge profit returns thanks to their respective strategies to grip their customers’ attentions, but that is not all they have in common, as we explore what it takes for luxury to stay relevant in the wake of a recession.
Despite the cost-of-living crisis having a firm grip on consumers, it seems that luxury brands are finding ways to retain and attract young customers through refreshing their campaigns, diversifying their offering and leaning into sustainable initiatives.
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