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Tesco and Morrisons trim 50g from ready meals

Tesco and Morrisons trim 50g from ready meals

On this episode of Talking Shop, we're joined by Dan Cate, CEO and Founder of SoldThrough. Dan is a heavyweight retail executive who has spent decades steering the merchandising and digital operations of America’s most iconic retail institutions, from Saks Fifth Avenue and Bloomingdale’s to Century 21 and Lord & Taylor. Today, through his platform SoldThrough, Dan helps international fashion brands cross the Atlantic and crack the notoriously brutal U.S. retail landscape. We break down his journey from the shop floor to the C-suite, the operational indicators that prove a brand is truly ready for international expansion, and how to navigate a fragmented American market without destroying your margins. We also discuss how to balance localised inventory with central efficiency, and the one non-negotiable metric that tells you a product has found genuine market fit.

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Both Tesco and Morrisons have cut 50g from the weight of its range of own-label ready meals as they attempt to cut costs, according to research by The Grocer.

Tesco has swapped its 450g ready meals for new 400g packs, and its 800g ready meals for 750g ones.

Examples include Its Sweet Potato Red Thai Curry and Jasmine Rice 450g, which has been replaced with a 400g version – and risen in price from £2.75 to £2.80.

Data shows Morrisons made a similar move towards the end of last year, swapping its range of 450g Indian-inspired curries with rice – including the likes of Chicken Jalfrezi with Basmati Rice, Chicken Korma with Pilau Rice, and Chicken Tikka Masala with Pilau Rice – for 400g versions.

Those meals have since risen in price from £2.75 to £3.49.

It comes as a mass of fmcg brands have been shrinking their products to mitigate soaring input costs.

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