Marketplace misconception risks diverting valuable business away from independent retailers

Nearly two-thirds (64%) of consumers expressed a desire to support independent retailers in 2022, yet 90% of them believe the only way to do so is to buy from them directly. In a survey conducted across 2,000 working adults by British marketplace OnBuy, which is on track to be UK’s next eCommerce giant, it was also revealed that a further 75% of respondents think that marketplaces compete with retailers.