Asda teams up with FareShare to donate 10m meals to charities across UK
Surplus food such as fruit, vegetables, eggs, bread; as well as fresh, frozen, ambient and chilled food, which would not have been able to be sold in store can now be redistributed to FareShare and its network of 10,500 charities across the UK
Asda has donated £1.4m to set up the ‘All Good Food Fund’, a project with FareShare which aims to lead to 10m meals being donated to charities across the country.
As part of the new fund, Asda suppliers will be able to apply for funding to help pay for additional costs, such as labour and transport.
This means that surplus food such as fruit, vegetables, eggs, bread; as well as fresh, frozen, ambient and chilled food, which would not have been able to be sold in store can now be redistributed to FareShare and its network of 10,500 charities across the UK.
Kloe Tegg, better starts manager at Asda, said: “Like our customers we are passionate about reducing food waste and helping people in our local communities. This investment will give our suppliers the capability to do both and make sure the food they produce, sold or not is not wasted and goes to those who need it most.”
Lindsay Boswell, CEO, FareShare said: “We’re hugely grateful for Asda’s ongoing support. The All Good Food Fund enables us to step up our support for the food industry.
“The funding will be instrumental in making sure companies can quickly and safely divert their surplus to frontline charities, in a cost effective way. We’re keen to hear from businesses who are looking to develop individual solutions to unlock access to surplus that has previously been seen as harder to reach.”
