Waitrose expands nationwide partnership with Deliveroo

Waitrose has announced it is expanding its partnership with Deliveroo by adding over 70 new Waitrose locations by the summer in a bid to meet “strong” customer demand for grocery delivery.

The next phase of expansion means that for the first time, Waitrose will be available on Deliveroo in almost 30 new towns and cities, including Lewes, Cirencester and Newark. It comes only a year after the partnership was rolled out to 150 Waitrose shops.

This means that Deliveroo customers will be able to order Waitrose products for delivery from over 220 Waitrose locations across the country, which is reportedly more than two thirds of the supermarket’s stores.

Deliveroo customers will be able to order from up to 1,000 products from Waitrose, including its essential Waitrose range, as well as its premium quality range, Waitrose No. 1 and Waitrose Duchy Organic.

Waitrose is also trialling Deliveroo Hop, the “rapid” delivery service that brings groceries to customers’ doors within 10 minutes in Bermondsey.

Waitrose said that the partnership with Deliveroo is bringing new customers to the retailer as almost a third of monthly Waitrose orders on Deliveroo are from customers who have never shopped with the supermarket brand before.

James Bailey, executive director for Waitrose, said: “People’s plans change and the service ensures we are even more flexible around our customer’s lifestyle, giving them more freedom to be more spontaneous about what they eat or drink and when.”

Carlo Mocci, chief business officer UK&I at Deliveroo, added: “It’s fantastic to be able to build further on our successful and long standing partnership with Waitrose.

“By expanding into these new locations, it will give our customers a greater choice of on-demand groceries and household essentials that can be delivered to their doors in as little as 20 minutes.”