Good Food Group launches new digital platform

A new ‘match-making’ platform has been launched by food consultancy The Good Food Group in a bid to partner UK retail buyers with up-and-coming brands.

The digital platform is designed to help “time-poor buyers and new brands find each other in a product discovery process”.

The introduction portal is an extension of The Buyer’s Discovery Club.

Buyers have their own profile where they can input range reviews and filter by category type, ingredients, RRP and more. The platform finds brands with this exact match and sends the buyer a notification.

The automated model has seen the business work with retailers including Boots, Selfridges, Tesco, Sainsburys, Morrisons, Lloyd’s Pharmacy, Co-Op, Spar, The Range, Superdrug, WHSmith, Aldi, Poundland, Iceland and more.

Ross Carlin, managing director at The Good Food Group and founder of The Buyer’s Discovery Club, said: “We identified that buyers are often inundated with product samples claiming to be the “next big thing to take the industry by storm”, but they do not have the time carefully review the products as there are so many within their sector.

“The service takes away the hassle of sifting through hundreds of products every month, as our experts review hundreds of products, championing only a select few for the individual buyer, which helps to showcase only the best for their category.”