Why buying into digital transformation makes good business sense for retailers

While retailers across the UK have started to emerge from the crisis caused by the pandemic, there’s no doubt that further challenges and uncertainties still lie ahead. With consumer behaviours likely to have changed for good, David North, a digital and software sector specialist at R&D tax relief consultancy ForrestBrown, explains why digital transformation will be the key to success for retail businesses – and highlights how R&D tax relief can help.