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Apple hails ‘record’ Q1 revenues of £92.69bn

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On this episode of Talking Shop, we're joined by Dan Cate, CEO and Founder of SoldThrough. Dan is a heavyweight retail executive who has spent decades steering the merchandising and digital operations of America’s most iconic retail institutions, from Saks Fifth Avenue and Bloomingdale’s to Century 21 and Lord & Taylor. Today, through his platform SoldThrough, Dan helps international fashion brands cross the Atlantic and crack the notoriously brutal U.S. retail landscape. We break down his journey from the shop floor to the C-suite, the operational indicators that prove a brand is truly ready for international expansion, and how to navigate a fragmented American market without destroying your margins. We also discuss how to balance localised inventory with central efficiency, and the one non-negotiable metric that tells you a product has found genuine market fit.

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Apple has reported a revenue record of $123.9bn (£92.69bn) for the first quarter ending December 25 2021 (Q1), rising 11% year-on-year from $111.43bn (£83.3bn).

The company’s net income also increased by 20.4% to $34.63bn (£25.89bn) compared to $28.75bn (£21.5bn) for the same period in 2020.

iPhone, Mac, Wearables, and Services revenues reportedly reached “new all-time highs”, with iPhone sales rising 9% to $71.62bn (£53.56bn) from $65.597 (£49.05bn) in 2020.

Additionally, Mac sales increased by 25% from $8.67bn (£6.48bn) to $10.85bn (£8.11bn), and iPad sales were up 16% from $8.43bn (£6.3bn) to $7.24bn (£5.42bn). 

Meanwhile, Wearables, Home and Accessories increased 13% from $12.97bn (£9.7bn) to $14.7bn (£10.99bn), and Services were up 23% from $19.51bn (£14.59bn) from $15.76 (£11.78bn).

Overall, the Americas saw the largest sales, up 11% year-on-year from $46.31bn (£34.63bn) to $51.49bn (£38.51bn). This was closely followed by Europe at $29.74bn (£22.24bn), up 8.9% from $27.3bn (£20.42bn) in 2020.

Tim Cook, Apple CEO, said: “This quarter’s record results were made possible by our most innovative lineup of products and services ever.

“We are gratified to see the response from customers around the world at a time when staying connected has never been more important.”

Luca Maestri, Apple CFO, added: “The very strong customer response to our recent launch of new products and services drove double-digit growth in revenue and earnings, and helped set an all-time high for our installed base of active devices.

“These record operating results allowed us to return nearly $27bn (£20.19bn) to our shareholders during the quarter, as we maintain our target of reaching a net cash neutral position over time.”

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