Ted Baker names new chief customer, marketing and digital boss

Ted Baker, the global lifestyle brand, has announced the appointment of Jason Beckley as chief customer, marketing and digital officer.

Beckley joins the retailer from Esprit where he was responsible for the brand, marketing and customer teams and leading on consumer engagement across all channels, in his role as interim chief marketing officer.

Prior to this, he led on marketing and brand strategy for a number of high profile brands including Ralph Lauren, Alexander McQueen, Clarks, Jack Wills and Alfred Dunhill.

In his role at Ted Baker, Beckley will be responsible for leading the brand, marketing, customer and digital teams in both strategy and execution as the company continues to deliver against its transformation plan.

Earlier in his career, Ted Baker said Beckley built “valuable” experience in design, merchandising and strategic category management.

Rachel Osborne, CEO, said: “Refreshing and re-energising the Ted Baker brand is a key part of our growth strategy. We are excited to welcome Jason to our executive team, where his extensive experience will be invaluable as we continue to progress with the turnaround of this great global lifestyle brand.”