Online & Digital
Online sales plummet in November
The IMRG Capgemini Online Retail Index revealed that online retail experienced its worst month of sales growth ever in November – with every category, except clothing, seeing double-digit negative growth
Online retail sales recorded their lowest ever growth in the month of November – falling by 19.8% Year-on-Year (YoY), according to the latest IMRG Capgemini Online Retail Index.
While this does compare to a strong November 2020 (36.2%), the Month-on-Month (MoM) figures were equally negative – showing a rise of only 40.4% versus the 50% that would typically be expected for the October to November timeframe.
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