‘Strong return’ to pre-pandemic shopping patterns, report finds
Three in five are now regularly shopping in town centres, with trends showing consumers spending smaller amounts more frequently
There has been a “strong return” to pre-pandemic shopping patterns, according to new data released by Airtime.
The group assessed shopping patterns and retailer responses across 100 household brands, both on and offline, amongst its 1.5 million members during September 2021.
Three in five consumers were reported to be shopping more than once in high street locations, with trends showing they were spending smaller amounts more frequently.
According to the brand, the retailers assessed included a variety of “leading multi-channels”, such as Boots, Greggs and Primark.
Adam Ward, Airtime rewards co-founder, said: “It’s possible concerns around supply chain shortages are contributing to the uptick in purchase frequency. People do seem to be stocking up at every opportunity.”
Josh Graham, Airtime rewards co-founder, added: “Put simply, retailers want to acquire, retain and win back customers, drive in store or online spending, or increase purchase frequency and value.”
