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Morrisons launches reusable halloween range

Morrisons launches reusable halloween range

On this episode of Talking Shop, we're joined by Dan Cate, CEO and Founder of SoldThrough. Dan is a heavyweight retail executive who has spent decades steering the merchandising and digital operations of America’s most iconic retail institutions, from Saks Fifth Avenue and Bloomingdale’s to Century 21 and Lord & Taylor. Today, through his platform SoldThrough, Dan helps international fashion brands cross the Atlantic and crack the notoriously brutal U.S. retail landscape. We break down his journey from the shop floor to the C-suite, the operational indicators that prove a brand is truly ready for international expansion, and how to navigate a fragmented American market without destroying your margins. We also discuss how to balance localised inventory with central efficiency, and the one non-negotiable metric that tells you a product has found genuine market fit.

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Morrisons has announced the launch of its reusable halloween costume range for children, with costumes that are made from 100% “responsibly sourced materials”.

According to the retailer, most halloween costumes are bought once and then thrown away, with the majority made from plastic-based materials including polyester.

Morrisons has said the sustainability move means all new costumes within the range will be washable, allowing customers to re-use costumes and remove the need for single-use purchases.

As well as making the costumes washable, the retailer has also said costumes are set to be made using only responsibly sourced fabric as well as recycled polyester made from plastic bottles.

Morrisons revealed it has also removed plastic hangers from the range and replaced them with cardboard.

Jodie Glew, buying manager at Morrisons, said: “Listening to customers, we know that while they love Halloween and the theatre that comes with dressing up, making the event more sustainable is really important to them.

“So we’ve worked hard with our team this year to create a range that is not only made using 100% responsibly sourced materials, but can also be machine washed, cutting down on waste and encouraging re-use year after year.”

 

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