John Lewis expands Anyday range to include fashion

John Lewis has announced that from 13 September it is extending its Anyday own brand range to include menswear, womenswear and childrenswear, following the brand’s successful launch in home, technology and nursery in April this year.

From this Autumn/Winter, with the introduction of fashion and newness in home, the brand will increase its product offering by 53%, to feature over 3,600 products.

Alongside the fashion expansion it revealed it will also be launching key Anyday products from childrenswear, cookshop, nursery and home office in Waitrose after a successful trial over the summer.

Over 120 Waitrose shops will offer up to 300 products from the end of September with plans to expand further in the future.

Designed in-house, John Lewis said the new clothing range was designed by its head of design, Iain Ewing, and his team and features 700 pieces.

PippaWicks, executive director at John Lewis, said: “Anyday continues to be a stepchange for us, modernising John Lewis, bringing inspiration and quality to a wider audience. Sales and customer feedback since our Spring launch has been brilliant, our customers have described it as modern, vibrant, inclusive and accessible.

“I am excited about our home newness launching and I can’t wait to introduce fashion this season alongside our other own brands and cherished brands. Our fashion customers are optimistic and open-minded in their outlook, they look for unique, sustainable, trend driven products at a great price and I truly believe Anyday offers all of this to them.”