Asda owners eye Fat Face head for George CEO role

Asda owners, brothers Mohsin and Zubba Issa are reportedly in talks to appoint the current CEO of Fat Face, Liz Evans, to head up the group’s fashion label, George, according to The Lancashire Times.

Evans has been the CEO of Fat Face since 2018. If she moves over to George, she will succeed managing director Steph Strike who resigned from her position in April this year.

It was reported that the Issa brothers are aiming to “attract younger shoppers” rather than sell off the clothing division.

Furthermore, should Evans’ appointment be confirmed, she will form part of the “top” managerial team within the company.

Roger Burnley, outgoing chief executive, Asda, told the paper: “George has been a crucial part of the Asda family and continues to be a key part of our strategy.

“George is the second-largest retailer of clothing in the UK by volume, and has a vibrant and growing home offer that attracts customers to our stores and online. Our new owners, and investors, clearly recognise the value and strategic importance of the George brand to our total business and we will continue to invest in its success.”

He added: “Ms Evans has previously run the Oasis and Warehouse brands as well as several roles at Marks & Spencers before she emerged as the leading candidate become George chief executive, according to outlets including Sky News which reports that sources have said she is “the kind of high-calibre candidate who would be of interest to Asda.”