Real time data underpins retail success with unpredictable shoppers

We live in unprecedented times and for retailers this challenging environment throws a new curve ball each week. Shopper behaviour is not easy to predict in normal circumstances and Covid-19 has exacerbated this challenge. This can, for example, be seen in foot traffic to stores – a key indicator of shopper behaviour – which has declined from 4% in February 2020 to – 45% in April 2020 and then -13% to -16% in the final four months of 2020.¹ These figures illustrate the radical swing in foot traffic to stores over a short period of time.