Bravissimo secures multi-million pound investment

Bravissimo, a lingerie retailer, has secured a multi-million pound funding package from NatWest to upscale its online presence.

Currently an operator of 23 stores across the UK, Bravissimo has used the capital to invest in its warehouse operations and customer service teams to match the rise in ecommerce demand.

Leanne Cahill, CEO at Bravissimo, said that the firm’s top priority is to ensure the “long-term operation” of the business.

The brand intends to achieve this by using the funds to ensure that its staff are fully equipped to work remotely and can provide a continued service to its customers.

Cahill added: “We wanted to make sure we had the right level of support in our customer service teams, who not only help customers to find bras that fit them well, but also give them advice and support.

“We are now in a very strong position to grow the business over the coming years despite the huge challenges that have faced our industry over the last 12 months, NatWest have been instrumental in this.”

Mark Caulkin, relationship director at NatWest, said that he has seen the group go from “strength to strength” since its inception in 1995.

He added: “Despite the challenges Covid-19 has created for the retail industry, Bravissimo has been quick to react at every stage of the pandemic.

“With support from NatWest it has managed to pivot the business to focus on its customers’ current needs and impressively maintained and nurtured those relationships.”