Social shopping is all the rage – but at what cost for retailers?

In recent years, social commerce has become a lucrative way for retailers to easily access new and existing customers through solutions that are easily integrated into a variety of social media platforms. Social commerce has grown quickly, with platforms such as Facebook’s Marketplace and Instagram allowing for a seamless shopping experience that enables customers to purchase items that they have seen on social media platforms  through the simple click of a button or swipe of the screen.