How can stores replicate the success of the Aldi middle aisle?

As the retail industry continues to attract negative headlines with reduction in footfall and questions over the viability of the high street, stores are now turning to bolder USPs in order to attract consumers. The ongoing battle with internet retailers is fast becoming a war of uniqueness, and high-street stores are using bargain aisles as a means of attracting footfall towards a specific section of the store and engender a positive feeling of serendipitous bargain hunting.