Sosandar revenues soar in half-year results
Online fashion brand Sosandar saw revenues increase by 53% to ยฃ2.82m in the six months to 30 September 2019.
It also revealed that orders grew by 47% to 64,709, as active customers increased by 70% reflecting the increased brand awareness following the trial of new marketing initiatives.โ
However, Sosandar made an underlying EBITDA loss of ยฃ2.7m in the six months to 30 September, an increase from ยฃ1.9m compared with the same period last year, due to โincreased upfront investment into the team, product and marketingโ.
Commenting on the results, joint CEOs Ali Hall and Julie Lavington said they were โdelightedโ about the results.
They said: โPost period end, October was particularly notable, as we hit a special milestone – the first month where net revenues exceeded ยฃ1m, a performance which November is on course to exceed.
โIt is becoming increasingly clear that once customers engage with Sosandarโs product range and unique design aesthetics they remain loyal to, and highly engaged with the brand.โ
They added: โWe have seen continued database growth post period, with our number of subscribers in September up 26% month on month and new subscribers tracking over 300% up versus the same period last year.โ