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Sosandar revenues soar in half-year results

Online fashion brand Sosandar saw revenues increase by 53% to ยฃ2.82m in the six months to 30 September 2019.

It also revealed that orders grew by 47% to 64,709, as active customers increased by 70% reflecting the increased brand awareness following the trial of new marketing initiatives.โ€

However, Sosandar made an underlying EBITDA loss of ยฃ2.7m in the six months to 30 September, an increase from ยฃ1.9m compared with the same period last year, due to โ€œincreased upfront investment into the team, product and marketingโ€.

Commenting on the results, joint CEOs Ali Hall and Julie Lavington said they were โ€œdelightedโ€ about the results.

They said: โ€œPost period end, October was particularly notable, as we hit a special milestone – the first month where net revenues exceeded ยฃ1m, a performance which November is on course to exceed.

โ€œIt is becoming increasingly clear that once customers engage with Sosandarโ€™s product range and unique design aesthetics they remain loyal to, and highly engaged with the brand.โ€

They added: โ€œWe have seen continued database growth post period, with our number of subscribers in September up 26% month on month and new subscribers tracking over 300% up versus the same period last year.โ€

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