Gant CEO to return to Adidas as executive board member

Sports fashion retailer Adidas has appointed Brian Grevy as an executive board member, responsible for global brands.

Grevy returns to adidas from global clothing brand Gant, where he has held the position of CEO since June 2018 and was chief marketing officer from 2016 to 2018. At Adidas, Grevy led the group’s largest business unit training as general manager from 2014 to 2016 based at the adidas AG Headquarters in Herzogenaurach, Germany.

He started his professional career at the company in 1998 as key account manager at Reebok Nordics, in Denmark, and subsequently held leadership positions of increasing responsibility for Adidas on a local, regional and global level.

He succeeds Eric Liedtke, who will step down from the executive board by mutual agreement at the end of 2019.

Igor Landau, chairman of the supervisory board of Adidas, said: “We are very happy to welcome Brian Grevy back to adidas after his successful tenure as CEO and Chief Marketing Officer at Gant.

“He brings profound knowledge of the adidas brand, vast international experience and strong leadership skills. He spent more than 20 years within the sporting goods and fashion industry and has a proven track record across brand, sales and general management functions.”

He added: “One of his first priorities will be to develop the adidas strategy beyond 2020 together with his executive board colleagues. I am convinced that he and his team will lead Adidas and Reebok to continued and sustainable success in the next strategic cycle and beyond.”