Vans opens new boutique concept store in Covent Garden

Vans has kicked off what is described as its “UK retail transformation” with the official opening of its brand new boutique in Covent Garden, London.

The store which is “the first of its kind in Europe”, is part of the Mercers’ company property estate is located on Neal Street, spanning 4359sq ft across two floors, carrying a premium selection of footwear, apparel and accessories from its latest collaboration with Vivienne Westwood and “Vault by Vans.”

Designed by the company’s in-house team the newly revamped store also “champions its off the wall’ ethos.” The store is now equipped with a dedicated activation space in the basement that will house workshops, events and installations.

Diego Baronchelli, the company’s vice president direct to consumers, said: “We are very excited about our retail transformation coming to life in London, we aim to provide shoppers with a much needed differentiated and authentic consumer experience.

“Covent Garden, being home to London’s most iconic stores, seemed like the perfect place for the first Boutique store in Europe. The Covent Garden Boutique store will be followed by the opening of Vans’ first store on Oxford Street and a series of store refits, including Vans Carnaby Street.”

Simon Taylor, property director at the Mercers’ Company, added: “We are always looking to work with pioneering brands at the forefront of the retail industry and Vans’ exciting new Boutique concept fits in seamlessly amongst the fashion-forward retailers in Covent Garden.”