Microsoft’s flagship store to open on 11 July

International technology and software company Microsoft is set to open its first physical retail store in Oxford Circus, London on 11 July.

As well as getting access to new products, the store will feature an answer desk, offering a dedicated area for customers to get tech support, training, repairs and advice from advisors on Microsoft products and services. This service will be offered regardless of where the device was purchased, the brand or operating system.

There will also be a community theatre, a space for tech, coding and STEM learning, which will run free, year-round workshops and programmes for customers of all ages and abilities to learn and develop their digital skills.

David Porter from Microsoft Store said: “A flagship store in London has long been part of our vision for our physical and digital store presence. This opening represents another step in our journey to meet our customers from consumers to businesses wherever they are and deepen our connection with them.

London is one of the world’s most exciting shopping destinations, and we look forward to empowering customers to explore all that is possible with Microsoft.”

John Carter, store manager, said: “This will be more than just a store. Customers will have the chance to explore and get hands-on with technology. We’ve got a passionate group of store associates ready to bring the experience of tech alive for customers. Unique to any job in retail, there will be many ways for us to give back to our communities, help them build connections and grow.”

The Microsoft store is the latest step in the company’s almost 40-year investment in the UK.