QVC UK introduces social commerce

Television shopping channel, QVC UK, is introducing social commerce to its offering to create a “discovery-led shopping experience”.

Social commerce is a form of e-commerce that involves social media and online media to aid the online buying and selling of products or services.

The multi-platform retailer has partnered with social commerce specialist Curalate, and is using its technology to make visual content on its social media shoppable.

QVC UK is also enabling consumers to discover products from shoppable images featured onsite and in blogs via its #MyQVCFind gallery.

Emma Goble, content and social marketing senior manager at QVC UK, said: “We are always looking for new ways for our customers to shop with us and are keen to use our social posts in a more dynamic way. Social commerce adds a new dimension to our multichannel retail offering, which is in tune with the way people now shop.”

Apu Gupta, CEO of Curalate, added: “QVC UK has a unique retail business model and understands the need to bring products to life not just through TV but all forms of digital media. Encouraging more people to engage with its social content will drive sales for QVC UK while providing a pleasurable and meaningful experience for its customers.”