Morrisons to launch new vegan range off the back of 6% sales increase

Morrisons has announced a 6% total sales rise excluding fuel for the 13 week period to 4 November.

The supermarket chain said sales growth had eased quarter-on-quarter “without the impact of the favourable weather and World Cup”. Like-for-like sales excluding fuel at Morrisons were up by 5.6%, the supermarket said growth was due to a “better and broader offer for customers across the whole store”.

Morrisons announced it was to launch a new vegan range following the results and added it has launched vegan labelling on over 300 products. The supermarket will also launch a new children’s range next week, named ‘Little Kitchen’.

The company also said it had improved its “digital and online offers” during the quarter, launching the Morrisons More app, a digital customer loyalty scheme. During the same period Morrisons also opened its third new store for the current financial year in Acocks Green, Birmingham.

David Potts, CEO at Morrisons, said: “After another period of strong growth, and with more customers enjoying shopping at Morrisons, we have now completed three years of positive like for like. Our exceptional team of food makers and shopkeepers are providing good quality food at great prices, and building a broader offer in store, online and for our wholesale customers.”

The supermarket also announced it had won the ‘Supermarket of the Year’ award at the Retail Industry Awards.