Eve Sleep appoints former Moonpig boss as new CEO

Online mattress retailer Eve Sleep has announced the appointment of James Sturrock as chief executive officer with effect from 10 September 2018.

The company has also appointed Nikki Crumpton to the board as senior independent non-executive director with immediate effect, replacing Peter Hepworth who has decided to step down from his role.

Sturrock has experience with online-focused consumer companies as well as a background in marketing and brand development. He was previously the managing director of online greetings card and gift company, Moonpig, which he joined in 2014.

During his tenure, Sturrock delivered four consecutive years of double-digit revenue and EBITDA growth, expanded the product offering, and led the rebranding of the business in 2017.

Prior to Moonpig, he was part of Direct Line Group and formerly Direct Line Insurance for more than seven years where he held a number of senior divisional and marketing roles across the group before becoming general manager of the Commercial Direct division within the Direct Line Group in 2012.

Following Sturrock’s appointment, interim CEO Abid Ismail will continue his role as CFO of the company.

Crumpton has experience across marketing, advertising and communications strategy development and implementation.

She is the founder of brand and communications consultancy The Active Strategist and has previously held senior roles within international agencies including McCann Worldgroup where she was regional planning director EMEA, and as chief strategy officer for McCann London for seven years.

Paul Pindar, chairman of Eve Sleep, said: “Today’s appointments are a major coup for eve and a strong endorsement of our business and its growth potential. I am delighted that such a high calibre CEO in James is joining the business. His proven experience in leading and developing online companies will be essential in driving eve forward to seize the substantial market opportunity ahead.

“In addition, Nikki’s wealth of marketing and advertising industry knowledge which she brings to the board will be invaluable for our business where brand is absolutely key. Eve has a bright future ahead and with today’s senior leadership appointments I am confident in the company’s long term prospects, and look forward to working closely with both James and Nikki.”