Pride In London’s pop-up shop opens for business

Pride in London’s pop up shop will welcome the month of Pride Festival as it opens on Old Compton Street.

Pride in London, donated by sponsor Shaftesbury, will act as a community hub by creating a safe space for those wanting to find out more about the Pride movement as the shop features this year’s theme #PrideMatters.

The shop will also be the meeting point of all things Pride, including Pride Matters’ wristbands, mugs, tote bags, clothing and festival tickets.

CEO of Shaftesbury, Brian Bickell, said, “With this year’s #PrideMatters campaign focused on what Pride means to the community, from celebration to diversity and beyond we are thrilled to welcome back the Pride in London pop-up shop to Soho.

“We are proud to support Pride in London for the fourth year running across our locations in Soho, Carnaby and Seven Dials. It’s also great to see our occupiers actively supporting Pride, with one-off events and offering a range of special deals and products to celebrate the Pride Festival.”

Pride in London, located on 72 Old Compton Street, will host several workshops and tasks which will be promoted through the shop’s social media channels.