Instagram launches in-app shopping for UK users

Photo-sharing social media app Instagram has expanded its shopping capabilities to UK customers, so users are able to make purchases without leaving the app.

Ecommerce designers, BigCommerce Merchants, have expanded its collaboration with Instagram to make shopping on Instagram available to merchants beyond the United States to also include Australia, Brazil, Canada, France, Germany, Italy, Spain and the United Kingdom.

From today, merchants will be able to use integrated product discover to highlight their products to more than 800 million Instagram users.

More than 500 million Instagram people are active on Instagram every day, and 60% of users say they discover new products on the Facebook-owned app.