Sosander continues sales momentum post-lockdown

Sosander has maintained trading momentum in its latest half-year of trading, according to its interim trading update for the six months ended 30 September.

The Cheshire-based online retailer saw revenues rise following the lockdown period and the business revealed a 52% in turnover of £4.3m for the period.

Sales momentum from the first quarter continued into August and September, with revenues rising by 54% between both months.

Sosander’s net cash remains level at £4.3m, compared with £4.34m in July.

Ali Hall and Julie Lavington, Sosander’s founders and joint chief executives, said: ‘‘We are delighted to have continued to demonstrate the strength of the Sosandar brand and agility of our model, growing our sales, product range and customer base during such a challenging trading environment.

‘‘Our customer database, and their loyalty, is the backbone of our performance. The feedback from our customers throughout lockdown has been fantastic and it is clear that they love wearing Sosandar clothes, whatever the circumstances.’’

They added: ‘‘Following the successful reintroduction of TV advertising and brochure activity in September, we will continue cautiously investing in marketing to underpin customer database growth throughout October and November.

‘‘Notwithstanding the continued uncertainty, we continue to believe that we can take significant market share within our demographic, particularly as the lockdown period escalated growth in online retail. We remain confident in what the future holds for Sosandar.’’